MEDIA PLANNING AND MEDIA BUYING

You’ve made the decision to advertise, but you’re unsure about the timing. Should you choose television and radio? Perhaps advertising through social media? Or would you prefer to lease a billboard near your headquarters? And how do you even determine the optimal advertising budget?

Don’t worry, even the largest global companies collaborate with marketing agencies to increase the effectiveness of their advertising, so why shouldn’t you?

Our knowledge of the media market (advertising space rental prices, reliability in executing ordered campaigns, quality of reporting, etc.), as well as our experience in working with clients to identify consumer habits regarding media consumption (which media they spend the most time on, what media content they consume, at what times, etc.), represent fundamental competencies that will enable us to create an optimal media plan for you. This plan will include an appropriate mix of media and advertising time slots, as well as the appropriate frequency (number) of your advertising messages. Of course, all of this comes with negotiating the most favorable financial conditions for the implementation of your advertising campaign.